“Working with Luke is like talking to an old friend. I’m never the one to be on camera and he created an atmosphere where I was completely at ease, all while teasing out my life’s purpose. I feel Luke’s passion for creating in his attention to detail (move this brush, adjust this blind in the background) to create a setting that feels like me and creates a beautiful image. Working with him just feels like a natural extension of growth and transparency. Most of all, I’m really grateful for Luke’s creating a really intentional container for me to share - there was space for my work to come through and space for his to hold it. It feels less like transaction and more like relationship. ” Maggie Scruggs
Maggie is an artist and yoga teacher based in Athens, Georgia. She paints, draws, and takes killer self-portraits.
Working with Maggie was a dream. I had long admired Maggie as an artist, and even hired her to make a commission for my girlfriend’s Christmas present. She also helped lead my yoga teacher in the spring of 2020! When she contacted me about making some content for her I was thrilled.
I created a cohesive collection of photos for Maggie that showcases the artist at work, and, in addition, two videos to be displayed on her website which tell the story of who she is and what she’s up to as an artist. These pictures and videos then, in turn, would become part of the visual backbone of her brand.
Before shooting, Maggie and I had several candid discussions about what we would make together. “What do you want these photos to show your audience?” “Who are you as an artist?” “What do you feel when you are in the act of creation?” These types of questions, and conversations we had about what we love and don’t love about what we do, gave me a clear picture of what I needed to convey through her pictures and videos. As I came to understand - Maggie is an ARTIST. She creates very intuitively. Sometimes it’s pretty, sometimes it’s messy, and there is always more to her art than what you see. As we mutually agreed, it’s “in your face a little.” I love that.
I loved the whole process with Maggie, from talking about her process and what she stands for, to observing her in the act of creation, all the way to my role, figuring out what is most important to show her audience and helps convey an authentic picture of who she is.
